LEO REED

MOTION DESIGNER · ADS

Scroll-stopping ads for apps, SaaS, and DTC brands, delivered with hook variations so you can test what sells.

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OPEN FOR PROJECTS

Selected work

ADS

Vertical ads built for the feed: a hook in the first second, captions-safe layouts that read with the sound off, and versions ready for every placement.

Featured · Fintech ad

CONCEPT AD·PREMIUM CARD·0:18

Vela Reserve: premium travel card

An 18-second paid social ad for a premium travel card. Kinetic type opens on the promise, the app shows a real choice (miles or cashback), a boarding pass flies to the lounge perk, and the metal card turns in 3D before a one-tap CTA closes on the logo.

  • Kinetic Type
  • UI Animation
  • 3D Card
  • CTA Design
  • Sound Design
  • Format18s · 9:16 + 4:5 · 1080p60
  • StructureHook → Offer → Proof → CTA
  • Variations3 hooks · same body
  • AudioMusic bed · custom SFX

Concept ad for a fictional brand, made to show the process end to end.

Ad anatomy · 18 seconds

  1. 0–2s · Hook0–2s · Hook

    Promise first, in words a thumb can read mid-scroll.

  2. 2–7s · Offer2–7s · Offer

    The product doing one thing: a real choice, one tap.

  3. 7–10s · Perk7–10s · Perk

    A concrete moment the viewer wants: the lounge.

  4. 10–14s · Product10–14s · Product

    The card as the hero, built for desire.

  5. 14–18s · CTA14–18s · CTA

    Typed intent, one button, logo last.

Hook testing

One ad, three hooks.

Same body, different first two seconds. Run them side by side and let the numbers pick the winner.

Hook A

Statement

Sells the feeling. Best for a brand-new audience.

Hook B

Question

Calls out a pain. Stops people who already feel it.

Hook C

Number

Leads with the offer. Strong for retargeting.

Every placement

Built once, sized for every feed.

Stories and Reels get 9:16, the feed gets 4:5. Key text stays inside the safe zones on both.

9:16

Reels · Stories · TikTok

4:5

Instagram & Facebook feed

More ads

Different products, same rules.

A DTC skincare brand, a B2B SaaS tool, and a consumer app: the hook, the proof, and the call to action change with the audience.

CONCEPT AD·DTC SKINCARE·0:20

Mira Skin: Vitamin C serum

For women with dull, uneven skin. A five-star review opens, the amber bottle turns in the light, three ingredients point to it one at a time, results build week by week, and the offer lands with a struck-through price before Shop now.

  • HookReview · Us vs. them · Call-out
  • StructureHook → Product → Proof → Offer → CTA
  • CTAShop now · 20% off + free shipping

Concept ad for a fictional brand.

CONCEPT AD·B2B SAAS·0:15

Afterly: AI meeting notes

For team leads tired of meetings that end with no next steps. The call ends, the transcript fills in, every promise turns into an assigned task, and the recap lands in chat 30 seconds later.

  • HookPain + number
  • StructurePain → Product → Proof → CTA
  • CTAStart a free trial

CONCEPT AD·APP INSTALL·0:15

Parlo: language app

For learners stuck after years of classes. A call-out hook, a real roleplay with live pronunciation scoring, a streak and a level-up, then bold color-blocked type into the download button.

  • HookCall-out question
  • StructureCall-out → Demo → Progress → CTA
  • CTAInstall the app

Short-form work

Vertical cutdowns from product launches, built hook first and readable with the sound off.

UNOFFICIAL SPEC · 0:13

Nu: U.S. launch

Pain-first hook into a pixel transition.

SPEC · 0:11

Ondra: B2B alert

Urgency hook, live data, booked in one tap.

SPEC · 0:14

Strido: app install

Screen-by-screen preview for app store traffic.

UNOFFICIAL SPEC · 0:38

Spotify Wrapped 2026

Story-format recap with counters and lists.

Pricing

01 · ONE-OFF

Ad Creative Pack

1 ad×3 hooks×2 formats=6 files

$350per pack · 5–7 days

  • 15–30s ad with music and sound design
  • Three hook variations on the same body
  • 9:16 and 4:5, captions-safe
  • Two rounds of revisions

02 · ONGOING

Monthly creative

Fresh ads every month as old ones wear out. New hooks and angles on a set schedule, with priority turnaround.

  • Two packs a month (12 files)
  • Iterations based on what's winning
  • Priority turnaround

$650per month

Add-ons

How it works

01

Brief

Your product, the offer, who it's for, and any ads you've already run.

02

Hooks

Three hook angles and a short script in writing, so you approve the idea first.

03

Animation

UI, type, music, and sound design. You get a first cut of every version.

04

Delivery

Two rounds of revisions, then every hook in every format, named and ready to upload.

Typical turnaround: 5–7 days · Packs from $350

About

Leo Reed

I'm Leo, a motion designer who makes ads for apps, SaaS, and DTC brands. Every ad ships with hook variations and every placement size, and you work directly with me from the first hook to the final file.

FAQ

Q

Do I own the ads?

Yes. Once the pack is paid in full, the files are yours to run on any platform, as often as you want.

Q

Which platforms?

Meta, TikTok, YouTube Shorts, and LinkedIn. 9:16 and 4:5 by default; 1:1 and 16:9 on request.

Q

What do you need from me?

Screens or a Figma file, your logo and colors, and the offer. Past ads and their results help a lot.

Q

Do you write the hooks?

Yes. Hook angles and the script are part of every pack, and you approve them before any animation.

Q

Can you follow our brand guidelines?

Yes. Send your guidelines, fonts, and past ads, and every version stays on brand.

Q

How do payments work?

50% to start, 50% before the final files. Monthly plans are billed at the start of each month. Quotes and invoices in USD.

Contact

LET'S TALK

Running ads, or about to? Send me your product and the offer, and I'll reply with three hook ideas and a quote.

Start a brief

Replies within hours · US time zones · 2 revisions per pack · Packs from $350

Email

Best for briefs, budgets, and monthly work.

Send a Loom

Show me your product and current ads in a short Loom and email me the link. I'll reply with hook ideas and a quote.

Ad brief Send a Loom

LinkedIn

Connect or send a message about your ads.

Leo Reed on LinkedIn Open profile